Looking at open marketplaces, there is not one that can offer more promise or opportunities like the Internet does. Sadly, the internet makes it very easy for almost anyone to sell almost anything online; making it easier for prospective customers to be constantly blasted with torrents of services, brands, and products. A lot of people normally end up deleting a majority of the promotional emails they receive because they came from companies that didn?t put much thought into their campaign. However, that does not mean that reaching potential customers and clients through email is a bad idea; the important thing is that you observe some of email marketing?s do?s and don?ts and you?ll be alright.
Is Email Marketing Effective?
Promoting a business? services and products through email can help business owners retain their most loyal customers and even recruit new ones. While the use of email marketing is quite common, not every company understands how different users want to receive any promotional messages. It is, therefore, important that you combine good marketing emails with proper email marketing etiquette and careful planning to make them more effective. It is also important that you consider sending messages to your targeted audiences to improve your conversion rates.
Do Not Spam Your Chances Away
Spamming customers with unwarranted ads is one of the biggest and most horrible email marketing mistakes you could ever make. Spam messages clutter one?s inbox, spread viruses, rarely get opened, and overload mail servers. Of all do?s and don?ts of email marketing, the policy of prohibiting spam is, without a doubt, one of the most important ones to observe. Never send random emails to people on your list, rather, make sure that the emails you are sending are to people who have requested to receive information about your product or service. This way, it becomes harder for your emails to go to spam.
Moderation is Key
Effective email marketing campaigns avoid intrusion and hype. You don?t want your readers thinking that your product or services sound too good to be true. At the same time, you don?t want to annoy them with redundant daily updates via email. One email after a week or two is good unless you have some time-sensitive material or special offers you want to share. Consider incorporating discounted or free offers in your tips and tricks, broadcast promotions, and other types of emails. The more your contacts see these types of emails, the more they will anticipate your emails and the happier they will be to receive them.
Always Provide An Escape Route
When it comes to email marketing do?s and don?ts, one of the most important things that you should consider doing is ensuring that you provide your customers with an option to unsubscribe. When a savvy web user realizes that he or she is not being forced to tolerate with an unwanted, and seemingly endless barrage of marketing emails, the more likely it will be for her to view your brand in a more positive light. Well-mannered companies that offer services and products with no strings attached tend to inspire trust. In line with this, did you know that consumer confidence can easily be translated into increased sales and profits?